The poster shows an image of a child looking sad while another child waits in the distance. The text above and below the image reads "Shy kid? Or a child who needs to learn how to make friends? You don't know what you don't know." Immediately below the main image and text is a short passage explaining the poster. It reads: "Some kids struggle with developing social skills, and their parents work hard to give them the tools they need to connect with other kids. Show your support with a smile - it could go a long way!"